• The Croissant Theory: A Guide to Scarcity Marketing

    The Croissant Theory: A Guide to Scarcity Marketing

    Ever wondered why that corner bakery always seems to run out of croissants just when you’re craving one? Or why their Instagram posts about “limited batches” make you rush to their store? Welcome to the world of the Croissant Theory.  Imagine walking past a bakery, and you spot a sign: “Only 5 croissants left for the…

  • How to Name a Restaurant: The Complete Guide

    How to Name a Restaurant: The Complete Guide

    Selecting a name for your restaurant can feel like choosing a name for your child, it’s personal, emotional, and carries significance. A name sets the tone, defines your brand’s personality, and, if done right, stays in the minds of your customers for years to come. Let’s dive into the heart of the matter and explore…